Why Rive Droite?
Aurélie and sisters Yasmine and Sofia are all Rive Droite girls.
They draw their inspiration from the creativity of Paris, much like the energy of Brooklyn in New York, Kreuzberg in Berlin, and Shoreditch in London.
As an homage, their products are named after the streets of the right bank of Paris: Célestins, Sauval, Darcy, Barbette, etc.
Starting a Business to Change the World
With over 10 years of professional experience, Aurélie, Sofia and Yasmine launched their business in 2016 with one common goal: to be entrepreneurs with a purpose.
-Yasmine: Strategy & Development. Yasmine strongly believes that business should go hand in hand with ethics. She has an endless supply of innovative sustainable development ideas for Rive Droite.
-Sofia: Design & Image. Sofia's eclectic background brought her to twist the traditional creative process by starting with preexisting materials.
-Aurélie: Digital media. Aurélie's used her customer relations experience to put her skills to build an organic, integrative Rive Droite tribe.
We set up shop in Casablanca to be as close as possible to the recycled and upcycled materials that we source in the area. We verify the quality, sort and cut them within our manufacturing facility, to make the most of every piece and minimize waste. Our workshop manager works closely with our “Dudes” to coordinate production. We choose the best partners in Casablanca for dyeing, washing and embroidery.
After our “Dudes” conduct their quality control checks, we verify the final products one last time before sending them to our facilities in Paris.
This traceability requirement is a central part of all our processes.
A 100% Involved Company
We firmly believe that businesses have a major role to play in building a society that's more fair, sustainable and supportive.
We're also convinced that, the more we can join forces, the stronger our social impact will be.
That's why we support associations that work on the ground to fight unemployment and stop violence against women, two causes that are dear to our hearts.
In 2020, we supported the work of La Maison des Femmes (plus d’infos ici) et de la Fondation des Femmes (more information here) and Fondation des Femmes (more information here) through auctions and partnerships organized by women committed to the cause. We donated over €10,000 to La Fondation des Hôpitaux de France [The French Hospitals Foundation] at the height of the COVID crisis, and La Fondation des Apprentis d’Auteuil, which helps young unemployed people find work in the Paris region, through our Braderies Solidaires or “Solidarity Sell-Offs.”.
"Now, more than ever, doing our part like the hummingbird is the right thing and a call to action for every one of us.” Pierre Rhabi