Repurposing Textile Industry Overstock
In the USA, 17 million tons of textile waste are thrown out every year, while only 2.5 million are recycled (US Environmental Protection Agency, 2018 data).
It all starts with the materials.
Why produce new ones when, not far from our workshop in Casablanca, there's already a supply of sturdy, long-lasting textiles: recycled cotton, post-industrial denim scraps and overstock fabric from the textile industry?
That's why we're obsessed with locating these materials, recycling them, upcycling them, diverting them from their initial uses, and transforming them.
Our objective: to repurpose textile industry surplus through ecodesign, a creative process that incorporates environmental protection throughout the product design process to reduce our ecological footprint.