Our Vision of Upcycling
We strive to upcycle existing materials and recycle natural, plastic-free materials like cotton to reduce our environmental impact.
Recycling or upcycling allows us to lengthen the life of textiles that have already been produced, drastically reducing water consumption and CO2 emissions while taking advantage of quality materials.
Nylon is a very light, rugged, waterproof material derived from plastic. Upcycling these kinds of materials is currently the best way to limit their environmental impact.
An Innovative socially-responsible production model
At the center of our model you'll find our “Dudes” (a pun on Durable and Desirable), experienced designers once facing job insecurity. We lent a hand to get them back on track because we believe in empowerment through work.
These designers had given up on working regularly because finding transportation to downtown areas, where the factories are located, is so difficult. We came up with a different model. Now we go to them, bringing the work to their neighborhoods so they don't have to commute.
Alongside this model, which lead us to work primarily with men, we are proud to have created a 100% female workshop: experienced women designers training other women.